Insanity: Doing the same thing over and over and expecting a different result. I found this article in my inbox this morning: 5 Unusual Ways to Start Working Smarter, Not Harder, Backed by Science Since launching off on the next phase of my life and business, I’ve had to change a lot of my old ways of working. In the past 9 months I’ve started using all five of the techniques mentioned in the article and I can tell you that they definitely work (at least for me). Here are the specific tools and techniques I use: Riding the Wave I always try...Read More
I’ve spent a lot of time on the phone and in meetings with prospective customers and partners this week. As always, my goal is to help people automate as much of their business as possible, especially their cash flow. Of course, even with an effective software tool and Virtual Assistants (or employees), it still takes time to develop effective systems. It seems that so many people are too busy running on the hamster wheel of life that they’re (sadly) too overwhelmed to see the bigger picture and then work on the tasks that will get them the life they...Read More
A few weeks ago I wrote about how our friends kept interrupting our vacation with phone alerts telling them they’d made money while we were sipping our morning coffee. In that post, I promised to tell you how to get these sorts of alerts on your phone. Keep in mind that you need to have an automated revenue stream to make this work. If you need help getting started with that, read the original post: How We All Made Money While on Vacation For those of you already getting email notifications whenever you make a sale, here’s a 4 minute video on how to use If This Then That to send you SMS messages whenever you get paid....Read More
A friend sent me this article a few days ago: The 10 Richest Magicians In the World I’ve been fortunate enough to have met and spent time with most of them (one of the perks of being a faculty member of the world’s most prestigious magic school). In fact, one of them is a long-time client and friend. After reading the article, I began pondering what these 10 people have in common and what we can all learn from them. Here are my Top Three: Devotion to Excellence When Lance was working the Monte Carlo, we used to take our classes to see the show and then do a Q&A afterwards. One of the questions that came up every time was “How did you get to be so successful?” Lance’s answer was simple: “Just work on your show.” If you don’t deliver a quality product, any success you experience will not last long. There was a magician in my hometown that used to give me crap for spending all my time working on my act. He thought the path to success was being “just good enough” to get them to book you. I have to give him credit: he was much better at marketing and sales than I was. He worked a lot of parties — but only once. He never got rebooked and never landed long-term engagements. The good news is that...Read More
One of my recent posts on Authenticity generated quite a bit of great commentary, including a question about how to create authentic “material.” Since most of the comments came from my magician friends, I’m going to speak from my 30+ years as a performer. However, my goal is to reveal techniques that are applicable to anyone who has to communicate a unique message (speakers, authors, leaders, educators, etc.). The Epitaph: Your Wisdom Filter Message Yeah, I know an epitaph is a dark image, but if it gets the job done… I believe everyone has something unique to teach the world. We all have the ability to become a Wisdom Filter on at least one topic. To figure out what yours might be, try this simple exercise: Imagine your epitaph is written in stone forever and fill in the blank: [Your name] taught me _______________. Assume you have a really big tombstone and be as specific as possible, but stick to one, main topic. It could be a skill (“how to be a great performer”) or a philosophy (“to live life to its fullest’) or anything in-between. Your Hero’s Journey I’m currently reading Trust Funnel, a new book by my friend Brian G. Johnson. It’s already hitting the top of the best-seller lists, and now I know why. Not only is it full of practical marketing advice, his writings on...Read More
You’ve got your show. You’ve got your website. You’ve got your promo video. So why isn’t the phone ringing off the hook? There could be thousands of possible reasons, but if you’re struggling in your business I’ll bet at least one of the following strategies should make a difference. Marketing is Not About Applause! If I could just get one concept through performers’ heads… When you’re on stage, you want everyone to like you. You want them applauding and laughing at your jokes. You want the standing ovation at the end. That’s part of being a great performer. Assuming you will win over everyone with your marketing is faulty, and dangerous, thinking. If you look at almost any product in any industry, conversion rates are typically less than 3%. Imagine having an audience of 100 people and only 3 are applauding. Sounds heartbreaking, right? But that’s the reality of business. The game, as with almost every successful business, is to make sure you’re targeting the right people and speaking to them with the right words and images. Even Facebook started in a very small niche. Hint: If your business card says “Magic for all Occasions,” as mine did when I was 14, you’re going to have a very hard time connecting with anyone. The broader your market, the less likely you’ll reach them. So ask yourself: Who wants (better...Read More
Are You a Wisdom Filter?
You're already successful.
The only question is...
How Much More
Successful Could You Be?