Which do you choose? I came across a discussion the other day in a Keynote Speaker’s group. The person who started the thread had spoken at an event that included an optional dinner / social mixer. He had been invited to the dinner, but not comped in. The question was: should he have paid the $50 and gone to the dinner anyway? Most of the answers were somewhere between “no” and “hell no.” That surprised me, so I asked a few of my speaker and performer friends what they would have done. While there were still a variety of...Read More
Earlier this week I had a lovely conversation with a new friend on LinkedIn. She’s an expert in crisis intervention and has recently rebranded herself to be able to reach a larger audience and make better use of her time. When I asked if she had plans to monetize any of her content online, she responded with from a position of already having too much to think about. Completely understandable! However, I think this is the perfect time to start creating digital content! Here’s why… Practice… to be a better speaker Magicians of my generation were taught to practice in front of a mirror until we had the moves down perfectly from every angle (many of us used three-sided mirrors to get an almost 180 degree view). Most people didn’t have home video recorders back then or, if they did, they were too cumbersome to use for our purposes. When I met my friend Eugene Burger in the late ‘90s, I learned to start audio recording my rehearsal sessions. Your performance needs to be interesting on a purely verbal level, without any visuals to back it up. Now we have HD cameras on our cell phones and there’s no excuse not to record every rehearsal! I guarantee you will learn just as much (probably more) about your presentation from watching yourself as you will from being in front of...Read More
That’s a question I’ve had to answer quite a bit recently. I was posting and blogging regularly a few months ago. Then I “vanished” (sorry, had to toss in the magic reference). Now I’m back and sharing a lot of other peoples’ stuff on Facebook, LinkedIn and Twitter (feel free to connect with me there, if you’re not already). So here’s what’s going on… My last blog post was a request for people who wanted help automating parts of their business. It got more of a response than I was expecting (especially when it came to the cash flow part… go figure)! So I’ve been off fulfilling my promises and, even more exciting, creating some fancy, new tools in the process (more on that soon). Over that time, I’ve connected with some amazing people… true Wisdom Filters (you know who you are and there are too many of you to mention individually). One thing led to another and the circle has grown bigger. Now that I’ve got these new tools and processes in place, I have the time to start writing again (I talk my walk, as George Parker says… I don’t want anyone using anything I don’t use myself). I’m sitting on a giant pile of ideas, data and strategies that need to be shared. So I’m firing up the virtual printing press again. The first post will be up tomorrow (no,...Read More
Yes, I’m fine! Thanks for asking… I’m really fortunate to have people in my life that check in on me when I vanish for weeks at a time (no, it’s not a magic trick). I know that, for some people, this sort of behavior warrants concern. For me, nothing could be further from the truth. It’s all part of my “Master Plan to Convince People to Stop Wasting Their Time and Start Creating a Future of Leisure.”… Mwaaaahhhh! (sorry, that just had to have a maniacal laugh) I can’t remember when or where I decided to adopt this practice, but I’m...Read More
I’ve been “in the cave” for the past several weeks, working on the final phases of a major new release from my company. Out of necessity, this means that the time I spend communicating with the rest of the world has been at a minimum. During these periods, there are two things I refuse to sacrifice: my morning and evening “vision” sessions, and my time spent with friends and family. In fact, my parents have been in town for the past week… which partly explains the topic of this post. Of course, what I’m doing day-to-day has a huge effect...Read More
Recently I’ve been getting a lot of people asking me how to sell digital goods at real-world events. I think this is great! I started on this path 15 years ago with a client who has published more than 50 books, several audio courses and over a dozen DVDs. We had just built an ecommerce site for him (osCommerce). He was doing very well online, but still schlepping books and videos around to live events (VHS tapes back then). A couple of years later, I was tired of messing with free shopping cart systems that barely worked, took hours to add any additional functionality, and were designed by programmers, not salespeople and marketers (i.e. no attention to conversion… the whole point of having an online store). Once we worked the bugs out of the base system and started adding more advanced features, the subject of selling digital products in the real world came back up. By that time, we had learned a lot about how it should work. But keep in mind that this was still the mid-2000s. YouTube had just been founded and was far from the household name it is today. So we did what we always do: we started trying things and asking for feedback. Needless to say, many of our ideas, while great on paper, turned out to be duds in the long run. A decade later,...Read More
Are You a Wisdom Filter?
You're already successful.
The only question is...
How Much More
Successful Could You Be?